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Search Engine Optimization - Website Evaluation

Website Evaluation is the primary step towards providing search engine optimization support to your website. Before you start working on your website, you need to have ready initial report that gives you complete information on various aspects of your website. This report is handed over to clients by SEO companies. If the report is satisfactory, an SEO package is suggested.

What does a Web Evaluation Report consist of?

Web evaluation report is a blue print of your website. It pens down all the necessary information regarding your website. This information will help you understand your website better and plan out your SEO strategies accordingly.

The first aspect to look at is your overall website design. It is not necessary that a good looking website (attractive design) will rank high on search engines. Although a good design is essential to drag visitors to your website, search engines have set their own guidelines when it comes to website design. Webmasters across the globe design their websites along these guidelines, as they want their site to be crawled by the search engines on regular basis.

Along with having a good design, your website should be user friendly. If you want to rank well on search engines, you cannot ignore "users" that will browse through your website. A user friendly website is not far from being SEO friendly too.

The next step is to analyze on-page optimization factors. Again on-page optimization factors are more or less same for all search engines. Some of the commonly known on-page factors are keyword density, html tags etc.

Once the on-page optimization factors are done with, an online report is run using report generating (Google Analytics) to check the ranking of your website (for suggested keywords) on various search engines. Finally, all the above considerations are merged together which forms your Website Evaluation Report also commonly known as Initial SEO Report.

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